Content Marketing Strategy

Digital Analytics Course

This Course focuses on understanding online analytics and, in particular, Google Analytics. Gain a working knowledge of the tool along with tagging and reporting analysis so you can improve results from your site and your marketing activity.

This course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement..

The course provides you with the essentials of digital Agency with focusing on  how to build a digital analytics planning and strategy.

Our highly skilled & specialized team will teach you how to use various Digital Channels; SEO, Advertising, and other tools to achieve your marketing targets, dominate & exploit your online presence. 

Course Outlines

Introduction to Digital Analytics     

You will Understand the digital marketing measurement model.

Google Analytics account setup

You will Understand how to use Google Analytics to gain real, actionable insights into your website.

Goals, Funnel & KPIs

You will learn How to build goals, KPIs for your online channels

SEO, Social, Mobile App, &E-Commerce Analytics 

You will learn how to Analysis techniques you can use to immediately start improving the performance of your SEO program, your SEM campaigns.

A/B testing & Heat map analysis

You will Understand the role of A/B and multivariate testing in improving conversions.

Conversion optimization tips and tools 

You will Understand the power of mobile and how to promote your app.

Recent Blog Posts

View all projects