Digital Strategy Course
In this advanced course you will learn the latest trends and strategies of digital marketing and will teach you how to plan, manage, execute and measure digital marketing projects.
Building a great digital strategy can have a big benefit for your brand, but how can you learn to do it in the most effective way?
The course provides you with the essentials of digital marketing with focusing on how to build a digital marketing planning and strategy.
Our highly skilled & specialized team will help you to use Digital Marketing to achieve your marketing targets, dominate & exploit your online presence.
Course Outlines
Introduction to digital marketing
You will understand the landscape of the digital marketing.
SOSTAC & RACE planning Models
You will Understand the core characteristics of the main digital marketing verticals.
The 5ss objective planning model
You will Understand the search engine marketing concept and techniques including the SEO and SEM.
Content Strategy
You will learn how to Do content strategies development including buyer persona, content types and KPIs.
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Channels Strategy
You will Understand how to adapt social media, online ads, search, email, and mobile in your plan.
Communication Strategy
You will Understand How to implement the online media mix model to do your annual media plans.
Conversion optimization strategy
You will Discover the power of CRO and why it's so important to your Business.
Implementation & Action Plan
You will Understand how to Do control of your plan through measuring and benchmarking.
Control, measurement and analytics
You will learn How to get goals & KPIs and control it.
